Douyin EC strives to be the go-to platform for users to discover a rich variety of quality products. It proactively helps them uncover potential shopping interests and enhance their quality of life. Through engaging content formats like short videos and livestreams, Douyin EC lets sellers effectively showcase their best products to consumers. This significantly reduces decision-making costs while allowing merchants to precisely target their ideal shoppers and unlock greater market opportunities. This fulfills the mission to "Empower users to effortlessly discover great products and enjoy a richer life".