UnTouTou, born in Tokyo in 2018, began with an experimental design ethos, blending Japanese minimalism with Nordic freshness. After 2020, the brand distinctly embraced the "French countryside aesthetic", crafting romantically effortless garments with linen, lace, and hand embroidery—quickly becoming a niche fashion favorite.
Since 2022, UnTouTou has further woven Kyoto’s traditional craftsmanship and sustainability into its vision, deepening its naturalistic elegance. Today, the brand has evolved from its early stylistic experiments into a defining voice in pastoral fashion.