"Beyond Pets" is a converged media brand developed by Wasu Culture's "Beyond" series IP in the pet vertical category. Leveraging the "Beyond Pets" Mini Program and Wasu Pet TV platform, it aggregates premium products and services across the pet industry chain. The brand precisely connects private communities including charitable pet care, professional pet raising, and individual pet ownership. Through Wasu's screen media communication matrix and integrated online-offline operations, it empowers cross-industry brand collaborations to achieve unified branding and sales .
Rooted in urban cultural dissemination, "Beyond Pets" leads pet culture consumption trends, focusing on R&D of pet-related products encompassing animal welfare initiatives, pet events, and pet-inspired cultural creations. As a trendsetting cultural communicator, it excels at narrating China's pet culture stories.