WFook (WorldFook) is a pet products brand that blends global vision with Eastern wisdom, specializing in intelligent habitats, toys, and accessories for small pets, exotic pets, and birds. Grounded in animal behavior science, the brand combines innovative design with safe materials to create high-quality products tailored to pets' natural instincts, striving to become the "emotional luxury" of the pet supplies industry.

The name "WFook" merges "W (World)" with "Fook" (Cantonese for "fortune"), reflecting a fusion of global and local values. Its signature double-dot logo symbolizes a worldwide perspective, while its products balance technology and emotional connection, redefining the human-pet lifestyle to deliver smarter, warmer companionship experiences.