When people enjoy the outdoors, the needs of pets are always compromised. KIX was born in 2024, dedicated to developing functional clothing that allows dogs to freely adventure, redefining the outdoor relationship between humans and pets: not one-way protection, but mutual achievement. What does K-I-X mean? K-Knowledge (Knowledge) represents the brand's in-depth understanding and professional knowledge of the brand's outdoor activity needs for pets. I-Innovative (Innovation) reflects the brand's innovative spirit in product design and functionality. X-eXperience emphasizes the high-quality user experience provided by the brand, including product usage and customer service.