NetEase Yanxuan Pet Care, upholding the philosophy of "​Ensuring Peace of Mind for Pet Owners, Creating a Beautiful Life," is dedicated to providing healthy, safe, and high-quality natural pet food for Chinese pet families. After 8 years of market cultivation and product iteration, it has won the choice and trust of tens of millions of consumers, with its multiple best-selling products consistently topping sales charts across major e-commerce platforms.
Leveraging NetEase Yanxuan's robust supply chain system, the pet care division has built a comprehensive quality control management system and accumulated profound technical expertise. It consistently receives joint research support from the ​National Feed Engineering Technology Research Center of China Agricultural University​ and plays a ​leading role​ in formulating several pet food industry standards.