CHARM is Driven by "Our True North" to Create Pet Food that Meets the Physiological Needs of Cats and Dogs. "Our True North" represents the company's philosophy and original intention, guiding us through a life full of opportunities and challenges, much like a long and enduring journey. On this journey, pets play the most crucial role as "The Best Companions," staying by our side to enjoy the many wonderful people, things, and experiences the world has to offer.

Our "W.I.L.D Formula" is specially designed for carnivorous animals, combining a variety of rich and diverse meats. The nutritional formula is low in carbohydrates, rich in protein, and complete with amino acids, fully supplementing the necessary nutrients to help you and your pet embrace the next adventure together.