Niaoyu Huaxiang (Birdsong & Flower Fragrance) was founded in Shanghai, China. With over a decade of experience in pet product design, it boasts an independent team of designers and a research team specializing in pet behavioral psychology. Having launched more than 120 product models, the company is committed to fostering a high-quality pet consumption concept and building a three-dimensional, technology-driven pet care lifestyle scenario.
Equipped with an independent overseas business division, it has established the PET MARVEL brand to advance its internationalization efforts, successfully covering distribution in over 30 countries worldwide.
Currently, PET MARVEL has set up local headquarters in the United States and Australia respectively. It has completed the construction of warehouse and distribution systems in multiple key regions across the globe, including the Americas, Europe