SHEGGELL originated from innovation in avian smart products and is dedicated to creating a safe, minimalist, and heartwarming interactive living experience for bird and small pet enthusiasts worldwide.

Our core products — the Smart Bird Feeder and Circulating Water Bird Bath — have gained popularity in China and over 20 countries across Europe, North America, Oceania, and more. These products feature advanced technologies such as an intelligent squirrel-proof system, interactive parrot speech training, and water circulation functionality.

Headquartered in Shenzhen and serving the world, SHEGGELL is committed to cultivating a thriving ecosystem of bird-related products while expanding into the broader small pet category. We strive to become a leading provider of tech-powered, experience-driven lifestyle solutions for small pets.