Xiaohongshu，China’s leading lifestyle community. Driven by the mission to“inspire lives.”
After 12 years of development, Xiaohongshu has established three key business segments: content community, commercial advertising, and e-commerce transactions. Over 350 million monthly active users (with more than 50% from the post-95 generation) possess a wide range of interest ,including music, fassion, art, travel and live performances.
On Xiaohongshu, users enter a "vast world" where the curiosity to explore life is inspired and connections are built with a larger group of people in this "warm small community".