Taobao and Tmall Pets announced that they will join forces with 17 leading pet trend brands to appear at the 2025 Asia Pet Fair, introducing a new concept of “symbiotic value” between humans and pets. This initiative aims to deepen the understanding of relationships—from defining them to discovering their value—and explore how pets transform our lives. They propose a new perspective on harmonious living with pets under the theme “Life Is Lovable Because of Them.” By nurturing pets with specialized, tailored care products, this initiative seeks to create a high-quality pet-raising era, where humans and pets can grow together freely and healthily, enjoying an immersive companionship experience built on mutual connection.