Fish-1n, a pet food brand under Fosun Yuyuan, is young, dynamic, and committed to professional R&D, product quality, and functionality. Embracing the philosophy that "pets are family members" and the product design principle that "urban young people’s pet-raising challenges deserve greater attention and solutions," the brand creates premium pet food that "enhances both pet health and owner convenience." Fish-1n aspires to become the top choice for pet food among urban young people in China.

Guided by insights into the pet ownership experiences of urban youth, Fish-1n identifies underlying pain points and provides targeted functional product solutions. This approach helps pets stay healthier, empowers owners with greater ease, and allows them to enjoy the pure joy of pet companionship.