Nulo combines nutrition and love. Nulo is a high-end pet food brand founded in North America in 2009, headquartered in Austin, Texas, USA. Founder Michael Landa is a former competitive swimmer and biomedical engineer. His journey began when he established a pet care business, where he discovered a critical issue: traditional pet foods, overloaded with carbohydrates and plant-based proteins, were driving widespread obesity and diabetes among pets. Nulo’s recipes are exactly what animals need. They’re high in animal-based protein, low in carbs and use low-glycemic ingredients to promote healthy body conditions and stable energy. Nulo also adds a patented probiotic to aid with digestion that survives the cooking process, shelf life and is viable in your pet’s digestive tract. The standard has been, and always will be, if Michael wouldn’t feed it to Max, Nulo won’t sell it.