KOONA ENT is a company guided by the core philosophy of "warm companionship between humans and pets," committed to building an innovative platform that bridges the pet care and service industries.

In product development, KOONA has formed a strategic partnership with Seoul National University’s College of Veterinary Medicine to co-develop "Hyponic," a hypoallergenic functional product line specially designed for pets. The brand focuses on gentle, skin-friendly formulations tailored for pets with sensitive and delicate skin.

Hyponic is now exported to over 60 countries, has established long-term collaborations with 100+ experts, and supplies products for professional pet competitions and grooming salons worldwide.