K9 Natural's freeze-dried dog food debuts with an upgraded recipe and vibrant new packaging featuring energetic dogs. It continues to be made in New Zealand using human-grade ingredients, free from grains, starches, or fillers. The formula now boasts 94% meat content (up from 90%), with optimized organ meat ratios for superior palatability, increased green-lipped mussel levels for enhanced joint support, and a wider variety of vegetables to promote digestive health. With higher protein, lower fat, and an enhanced nutritional profile, it provides optimal support for your dog's wellbeing. Improved processing technology delivers more intact pieces with minimized crumbling, while the new eco-conscious bags are made from renewable plastics, allowing your dog to contribute to sustainability.