Arm & Hammer cat litter gradually entered the Chinese market in 2019. Through years of brand operation and channel expansion, it has achieved remarkable results during key e-commerce promotion nodes. For example, during the "618" and "Double 11" promotions in 2023 and 2024, Arm & Hammer cat litter successfully ranked among the TOP 10 in cat litter products, stayed firmly in the second place in the national ranking of imported mineral sands, and was recognized and recommended by Austin Li's live broadcast room. During the 618 promotion in 2025, the brand's transaction volume on JD.com broke through to become the first in the imported cat litter category!

Selling points:
1. More friendly to cat owners' respiratory tracts: Adopting Dander Shield Technology, it can effectively reduce the content of allergens in the air, protect cat owners' respiratory tracts, and is more suitable for cats with sensitive respiratory tracts; cat owners with sensitive respiratory tracts, sensitivity to odors, rhinitis or pharyngitis; and cat-raising families with the elderly or children.
2. Arm & Hammer cat litter is a high-quality, original imported cat litter from premium mineral sources. Its raw materials are selected from American raw ore bentonite, dolomitic limestone and baking soda, which have excellent water absorption. It forms tight clumps, precisely wraps urine and feces, does not waste litter during use, and is not easy to stick to the bottom of the litter box.
3. It has strong deodorizing ability, and long-lasting deodorization is the core advantage of Arm & Hammer cat litter. Laboratory tests show that the deodorization rate can reach as high as 97% within 7 days.
4. It has extremely low dust. Laboratory tests show that it is almost 99.9% dust-free, which is very friendly to both owners and cats.